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Responsible Hospitality Edmonton (RHE), aims to promote safe, thriving, late-night environments in Edmonton by planning, managing and policing the many aspects of hospitality zones throughout the city.

With this goal in mind, RHE recently engaged the Association of Town Center Management (ATCM) group in the United Kingdom (UK) to bring the accreditation program, Purple Flag to Edmonton. ATCM has accredited over 60 town centres in the UK and Europe. If accredited, Edmonton’s Warehouse District will be the first Purple Flag accredited community in North America.

Edmonton’s pursuit of Purple Flag accreditation has allowed for the RHE team to work with an established committee to understand the intimate aspects of the program and determine value for all Edmontonians. RHE is appreciative of the 104th Street Action Committee and it’s volunteers for exploring the framework under the banner ‘Chasing the Purple Flag’.  Currently, volunteer teams in the 104th Street/Warehouse District are evaluating the areas safety, discussing initiative outcomes and bringing attention to community work. RHE would not be able to undertake the evaluation of the program without the time and support of the stakeholders in and around 104th Street.


 A sustained reduction in right-time economy related crime and disorder

 Reducing levels of alcohol misuse and harm

 Increasing choice and balance of provision for consumers

 Increasing the enjoyment of the area in the evening and at night

 More positive perception of the area in the evening and at night

 Increasing business prosperity and local benefit

 Widening consumer representation in the area in the evening and at night



Purple Flag is an accreditation program for specifically defined nightlife/hospitality zones. Developed in the UK, Purple Flag is a set of standards and best practices for nightlife areas – the Purple Flag Core Agenda. Because the program is rigorous and credible, gaining a Purple Flag is a unique opportunity to raise the district’s profile and attract more people to the area. The campaign will increase awareness of good practices, inspire higher standards and help to create a more diverse downtown nightlife. Purple Flag recognizes and adds value to the work of others. Partnership is key. Practitioners, partnerships, downtown areas and consumers all stand to benefit from Purple Flag. Because Purple Flag has gone through 10 years of research, pilot projects and further development, it is now a mature, fully-developed methodology. Purple Flag standards bring world class nightlife management. The same principles used by; Nightsafe, Best Bar None, Open Sydney, Responsible Hospitality Institute and Sociable City USA.



Responsible Hospitality Edmonton reached out to ATCM to explore the possibilities of bringing the program to North America. Both parties recognized the potential mutual benefit to being the first North American district to employ the program. RHE would gain tangible tools and guidelines to help manage nightlife in Edmonton and ATCM would receive insight into North American legislation and culture. Though this pilot project, Purple Flag would be developed to help better other North American cities.



104th Street District is an identifiable area, with existing resident and business groups, a vibrant night life and is a major destination area.

Purple Flag accreditation will help to promote the market and advertise and brand the 104th Street District. This process will benefit business owners and residents alike.



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The following businesses, individuals, condominium associations, corporations and government agencies have chosen to support Purple Flag. Here are there reasons for their support. We hope you can join us in helping build a strong, safe and vibrant Downtown.


 The City of Edmonton, Responsible Hospitality

“Our organization, Responsible Hospitality Edmonton (RHE), aims to promote safe, thriving, late-night environments in the city by planning, managing and policing the many aspects of hospitality zones throughout the city. With this goal in mind, RHE engaged the Association of Town Center Management (ATCM) group in the UK to bring the accreditation program, “Purple Flag” to Edmonton. ATCM has accredited over 60 town centers in the UK and Europe. If accredited, Edmonton’s 104th-St. District will be the first Purple Flagged community in North America.

Edmonton’s pursuit of the Purple Flag allowed for the RHE team to work with an established committee to understand the intimate aspects of the program and determine value of the program for all Edmontonians. RHE is appreciative of the 104 Street Action Committee and it’s volunteers for exploring the framework under the banner “Chasing the purple flag,” Currently, work is under way by volunteer teams in the 104th-St. District to evaluate the areas safety, articulate initiatives outcomes and bring attention to community work. RHE would not be able to undertake the evaluation of the program without the time and support stakeholders in and around 104 Street provide to the program.  “Thank you” for supporting the pursuit of a safer neighborhood.”

Barb Ursuliak, Street as a Venue Coordinator
$2,000 Sponsorship

 Melcor REIT

Darin Rayburn, CEO
$2,000 Sponsorship


 deVine Wines & Spirits

“We are thrilled to become involved in this grassroots movement to raise funds for the community which has given us so much over the past ten years! deVine Wines is committed to helping make our area in the Downtown core a more vibrant and safer place for all.”

Ed Fong, Annabelle Evaristo, Dirk Chan & Chad Gascho
$1,250 Sponsorship

 Fong Family

“Downtown Edmonton supported our family restaurant, the Seven Sea, for many years. Now, through my venture in deVine Wines & Spirits, I too have become part of the Downtown community and would like to give something back. On behalf of my late grandfather Harry Fong and my father Thomas Fong, a heartfelt, “Thank You to Downtown Edmonton!”

Edmund Fong
$1,000 Sponsorship

 Vina Montes & Trialto Wine Group

Ryan Everitt
$500 Sponsorship

 Vincentia Aung Professional Corporation

“We all know how wonderful 104th Street is.  My team and I are proud to support the Purple Flag initiative to let the world know as well”

Dr. Vincentia Aung
$500 Sponsorship

 Bluehaus Creative

“I feel so privileged to live and work on 4th Street. The community is so incredible and it is only getting better. So many unique shops, cafes, restaurants, pubs… it really is a small town neighbourhood feel right in the heart of Edmonton’s downtown warehouse district!  I feel having Purple Flag accreditation will only help continue the amazing vibe on the street and help bring awareness to just how safe and exciting 4th Street really is. As the tagline says, ‘Experience 104th Street. Again.'”

Ryan Mayer
Founder & Principal Creative
$500 Sponsorship

 Eye Care Group

Kim Jurina
$500 Sponsorship

 Cobogo Lofts

$500 Sponsorship

 Seasoned Solutions Loft Cooking School & Culinary Tours

“My business depends on attendance by local and international guests. It’s important that they feel welcomed and safe on our street. I’m proud of our street and the sense of community we have developed here. Purple Flag will help to ensure that continues.”

Gail Hall, Chef & Owner
$500 Sponsorship

 Mercer Tavern

Devin Pope
$500 Sponsorship

 ZAG Creative

“Operating in Edmonton’s downtown, zag creative is a proud supporter of vibrancy initiatives such as Purple Flag. We are dedicated to helping the City, its businesses, and people work towards a brighter future. Community involvement is part of what makes Edmonton a great place to live work, and play.”

Alyson Hodson, CEO
$500 Sponsorship

 The Gather Company

“Downtown has been a part of our family business for over 20 years and the changes have been extremely exciting. We are proud to be downtown property owners and we look forward to the bright future ahead!”



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